Merge pull request #3441 from element-hq/feature/bma/iterateOnStoreAssets

Update application store assets

fastlane/metadata/android/en-US/full_description.txt

@@ -1,23 +1,35 @@
-Element X is the future Element. 
-
-It is the brand new, and fastest ever, Matrix client. It is for personal and community use, and will support enterprise functionality later this year.
-
-A complete new build, Element X transforms performance. It’s not just the fastest Matrix client, it’s also fresher and more reliable.
-
-It’s so fast for a number of reasons, but in particular we’ve introduced a completely new syncing service (‘sliding sync’). So even in big end-to-end encrypted chat rooms it operates incredibly quickly.
-
-It’s fresher because we’ve rebuilt the entire user experience. All the power of Matrix - and the complexity of decentralized end-to-end encryption - is now hidden under a beautiful and intuitive user interface using the very latest frameworks and accessibility features.
-
-Element X delivers speed, usability and reliability on the decentralized Matrix open standard.
+Element X brings you both sovereign & seamless collaboration built on Matrix.
+
+The collaboration capabilities include chat & video calls with the modern set of features such as:
+ • public & private channels
+ • room moderation & access conUpdatetrol
+ • replies, reactions, polls, read receipts, pinned messages, etc.
+ • simultaneous chat & calls (picture in picture)
+ • decentralized & federated communication across organizations
+
+All this comes in a secure & sovereign fashion without compromising responsiveness or overall usability of the app:
+ • enterprise-grade single sign-on
+ • easy & secure login & device verification via QR-code
+ • end to end encryption & zero trust
+ • protection against MITM & other cyber attacks
+
+If you’re a new user, use the new Element X app from the start. Compared to the current Element app you will get:
+ • greatly enhanced performance, sleek user interface and overall better user experience
+ • enterprise-grade support for single sign-on (OIDC)
+ • QR-code based login & device verification
+ • natively integrated Element Call for video calls
+ • continuous improvements, bug fixes and new features
+
+If you’re an existing user, using the current Element app - check out the new Element X and start planning your transition. The current Element app will be phased out and will only get critical security updates.
 
 <b>Own your data</b>
 Matrix-based, Element X lets you self-host your data or choose from any free public server (the default is matrix.org, but there are plenty of others to choose from). However you host, you have ownership; it’s your data. You’re not the product. You’re in control.
 
 <b>Interoperate natively</b>
-Enjoy the freedom of the Matrix open standard! You have native interoperability with any other Matrix-based app. So just like email, it doesn't matter if your friends are on a different Matrix-based app you can still connect and chat.
+Enjoy the freedom of the Matrix open standard! You have native interoperability with any other Matrix-based app. So just like email, it doesn't matter if your friends, partners or customers are on a different Matrix-based app - you can still connect.
 
 <b>Encrypt your data</b>
-Enjoy your right to private conversations - free from data mining, ads and all the rest of it - and stay secure. Only the people in your conversation can read your messages. And Element X E2EE applies to voice and video calls too.
+Enjoy your right to private conversations - free from data mining, ads and all the rest of it - and stay secure. Only the people in your conversation can read your messages.
 
 <b>Chat across multiple devices</b>
-Stay in touch wherever you are with fully synchronized message history across all your devices, even those running ‘traditional’ Element, and on the web at https://app.element.io
+Stay in touch wherever you are with fully synchronized message history across all your devices, even those running Element legacy app, and on the web at https://app.element.io

fastlane/metadata/android/en-US/short_description.txt

@@ -1 +1 @@
-Fastest ever Matrix client
+Sovereign. Seamless. On Matrix

fastlane/metadata/android/en-US/title.txt

@@ -1 +1 @@
-Element X - Secure messenger
+Element X - Secure Chat & Call